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Our Team

Who We Are

At XOOTS, we build hybrid Human-AI intelligence that seamlessly integrates advanced AI capabilities with human expertise, delivering personalized, efficient, and accessible solutions. Our success is driven by our hybrid team, made up of both human and AI employees. This collaboration blends the deep insights and intuition of our human experts with the speed, precision, and scalability of our AI employees, ensuring consistently high-quality results for our customers.

MEET THE LEADERS
Alex Alexander - Xoots

Alex is a Global Technology Leader with 20 years of board-level experience, focused on digital transformation and team development. As CTO for global brands, he has led seven major transformations. His passion to building high-performing teams inspired the creation of XOOTS, an AI platform that helps businesses hire, assess, and nurture talent to achieve digital transformation.

Alex Alexander

Founder | XOOTS

Daniele Pascerini - Xoots

Daniele has over 20 years of eCommerce leadership experience, driving digital innovation for top fashion brands. He excels in building high-performing teams and implementing data-driven strategies, with a focus on AI integration. As COO of XOOTS, Daniele oversees operations, ensuring the successful delivery of AI-driven solutions that enhance business performance.

Daniele Pascerini

Chief Operating Officer | XOOTS

Giacomo Catenacci

Giacomo Catenacci, interim CFO of XOOTS, brings over a decade of finance experience, having served as Controller and FP&A Manager in multinational companies. He leads the financial strategy at XOOTS,
leveraging his operational expertise to support growth. Previously, Giacomo advised SMEs and large enterprises through his family consulting firm.

Giacomo Catenacci

Chief Financial Officer | XOOTS

Mathew Wade - Xoots

Mathew Wade, interim CPO at XOOTS, drives the development of AI-powered products to fuel business growth. With 15 years of experience, he has launched over 50 AI solutions. An expert in AI, machine learning, NLP, and RAG, Mathew emphasizes ethical AI deployment and holds qualifications in AI and business from Oxford Saïd Business School.

Mathew Wade

Chief Product Officer | XOOTS

Gianluca Di Mauro is a Master’s student in Artificial Intelligence at the University of Bologna. He has hands-on experience in machine learning, deep learning, and game development, with proficiency in programming languages like Python. Gianluca has joined XOOTS’s AI team as part of his thesis work, bringing a strong passion for AI innovation.

Gianluca Di Mauro

Chief innovation Officer | XOOTS

AI EMPLOYEES
Xara - Xoots

Xara is XOOTS’s AI-powered recruitment assistant and your virtual hiring partner. Designed to streamline hiring, Xara manages interviews, scheduling, screening, and shortlisting with ease, providing a seamless
and stress-free experience for your team. Fully GDPR and EU AI Act compliant, Xara ensures a fair, transparent, and efficient process for both candidates and employees.

XARA

Your AI-powered virtual Tutor at Academy-X | XOOTS AI Employee

Xena - Xoots

Xena streamlines talent acquisition by converting job descriptions into roles and skills across various sectors. Through AI-driven, customizable searches, Xena efficiently delivers qualified candidates based on specific needs while ensuring a smooth, fair, and fully compliant process with GDPR and the AI Act.

Xena

Your AI-powered virtual Candidate Screening | XOOTS AI Employee

Xandra - Xoots

Xandra is your AI-powered tutor within Academy-X—your personal intelligent tutoring system. Fully compliant with GDPR and the EU AI Act, Xandra’s purpose is to guide, mentor, and support you as you master the critical skills needed for success in today’s fast-paced world.

Xandra

Your AI-powered virtual Tutor at Academy-X | XOOTS AI Employee

Beatrix - Xoots

Beatrix, is your AI-powered assistant, delivering tailored Human-AI solutions that boost productivity at every level. Beatrix, helps you unlock measurable improvements in your Key Performance Indicators like Revenue per Employee and EBITDA, driving significant productivity increases—not just efficiency.

BEATRIX

Your AI-powered virtual Productivity Assistant | XOOTS AI Employee

Alix - Xoots

Alix transforms communication at XOOTS by creating dynamic, multilingual explainer videos for client onboarding and internal updates. By turning routine presentations into engaging content, Alix improves communication flow and boosts team motivation.

Alix

AI video creator & customer success and communication lead | XOOTS AI Employee

SENIOR ADVISOR
Marcel Diepstra - Xoots

Marcel is a technology leader with 25+ years of experience in digital transformation and enterprise architecture. He has held leadership roles across Europe and the UAE, including Chief Digital Architect at
Emirates during COVID-19. Marcel holds an MSc in Business Economics from the University of Groningen and is fluent in three languages.

MARCEL DIEPSTRA

Senior Advisor | XOOTS

Davide Del Vecchio - Xoots

Davide is a security leader with board-level experience, focused on driving business change through a risk-based approach. He excels at aligning security innovations with organizational goals. A recognized figure in Cyber Security in Italy, Davide serves on the board of AssoCISO and is an active member of the Cloud Security Alliance (CSA).

DAVIDE DEL VECCHIO

Senior Advisor | XOOTS

Mauro Medda - Xoots

Mauro Medda is a blockchain and DevOps expert, specializing in scaling high-security platforms for enterprise applications. He has advanced sharded architecture, secure smart contracts, and IT automation. With experience in aviation (Emirates Airlines) and eCommerce (YOOX NET-A-PORTER), Mauro helps companies automate at scale and accelerate growth through technological innovation.

MAURO MEDDA

Senior Advisor | XOOTS

Paola De Luca - Xoots

Paola De Luca is a seasoned Senior Product leader with expertise in automotive, healthcare, e-commerce, and SaaS. She excels at turning strategy into actionable roadmaps, driving user acquisition, monetization,
and retention. Paola has a track record of launching products in AI, blockchain, and IoT, scaling digital solutions across platforms through her leadership and collaborative approach.

PAOLA DE LUCA

Senior Advisor | XOOTS

Elizabeth Van den Berg - Xoots

Elizabeth Vandenberg is a Senior Advisor with deep expertise in venture capital, private equity, and the tech industry. She has worked with firms like Insight Partners and Goldman Sachs Growth Equity, advising B2B startups such as Jugo and Torq on scaling and strategic growth. Her knowledge of governance, board leadership, and venture building is crucial to shaping XOOTS’s strategic direction

ELIZABETH VAN DEN BERG

Senior Advisor | XOOTS

Simone Zennaro - xoots

With two decades of experience, Simone is a highly skilled Platform Expert specializing in cloud technologies such as AWS and Azure, designing secure and innovative cloud solutions. He founded Earthcloud in 2016 and the Serverless Barcelona Meetup in 2018, to foster tech communities. Simone
advises XOOTS on optimizing cloud infrastructure strategies for business success.

Simone Zennaro

Senior Advisor | XOOTS

Daniela Ghedini-Xoots

Daniela is a seasoned eCommerce leader with 20+ years in digital innovation, post-merger integration, and transformation for top fashion brands. Known for her expertise in high-stakes technology and finance, she excels in managing multi-million Euro portfolios and strategic vendor partnerships, consistently driving growth and business value

DANIELA GHEDINI

Senior Advisor | XOOTS